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The IRQUA (Institut Régional de la Qualité Agroalimentaire; Regional Institute for Agri-food Quality) has the mission – among others – of setting up quality programs. Professionals, for their part, are interested in obtaining an official quality label to better promote their products. But these procedures are often long, and rarely smooth..
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 An "intermediary" label
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It is for this reason that the IRQUA has set up the regional label ‘Signé Poitou-Charentes’ (Signed Poitou-Charentes), the first step towards an official quality label such as the AOC. This label is attributed according to precise criteria - specifications resembling those of an official procedure, but which is only a first stage. However, for a product to carry this label is already the sign of a certain quality, and above all a guarantee of its traceability.
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A large range |
Professionals of the following product families can apply: reared animal produce, sea produce, dairy produce, cured meats, cereals, bakery and pastry products, conserves, cooked dishes, fruit and vegetables, and liquids.
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